Amidst all the cool new products and overwhelming amount of outdoor gear, clothes, and business being done, what really stood out today was how much "good" is happening at this trade show. Some of my favorite non-profits American Hiking Society, Outdoor Industry Women's Coalition (OIWC), the Sierra Club, and many others are at the show working on partnerships and bringing awareness to the amazing work that they do.
There are also a lot of companies out there already supporting these types of groups and issues that are so important to the outdoors. Starting at 4 pm each night different companies host Happy Hours as benefits to various groups. Among these, Black Diamond hosted a Happy Hour and book signing of Women Who Dare by Chris Noble to support OIWC. After the show was over we were invited to an event hosted by Klean Kanteen celebrating their 10 yr anniversary. This company was founded on the premise that they wanted to make a change and in the past 10 years have given back 1 million dollars to support great groups and causes such as 1% For the Planet, 5 Gyres, American Hiking Society, and Outdoor Afro to name a few. Think about that a company so committed to the environment and the outdoors that they are willing to donate 1 million of their profits to support what they believe in.
Serious inspiration everywhere. And to close out the show I was able to meet another person who is really trying to make a difference and bring awareness to global issues through his photography, Corey Richards.
Sometimes it is not about the coolest new gadgets.